Amazon Search Terms Reporting
Thursday, May 16th, 2019
We noticed that a lot of our clients had grievances with Amazon’s search term reports which are often long, messy, confusing spreadsheets. Amazon also requires downloading the reports every time you need them instead of just being able to view them on demand and they only allow you to look back at up to 3 months of data at a time so it can be difficult to keep track of this campaign performance over time.
We felt this was a major flaw in Amazon’s reporting system so we launched our new Search Term Reporting tools within our Advertising Optimization Module. These reports are automatically in your account without needing to download anything and they are sortable by a number of different factors including dates, product targeting vs. keyword targeting, campaigns, ACoS, conversion rates and more. Our search term reports include lifetime search term data retention so you can be sure that moving forward, you're always able to look back at your search term data history to make more data driven decisions.
Best yet? The information in these new search term reports are actionable. Is there a search term that is not performing well? Our tool will allow you to add that word to your negative keyword list without any extra steps.
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Amazon Seller Profitability Dashboard
Tuesday, January 15, 2019
We're proud to introduce our new profitability dashboard, available to all Indition SellerTools users. See just how profitable your Amazon efforts are by store, brand, category, and product. Version one of this complimentary feature sees that you are able to get an overview of how your store or stores are doing across various different sources of revenue and costs across Amazon. Ever curious about how your advertising sales are stacking up against your organic sales or maybe were never clear on if your overall sales increase at a higher rate than your ad spend? We will help unveil these insights into your Amazon revenue and costs with our Profitability Dashboard.
This simple dashboard allows you to piece together your advertising and organic sales so that you get invaluable insights that you might not have known you needed. Organic and advertising sales play on each other heavily. If your product is not likely to convert organically for the customer search term then Amazon will not display your ad in a premium position, which will cause your advertising efforts to fall short. Similarly, if you are selling well organically for a keyword, you are likely to be displayed well for advertising on that keyword and similar keywords. On the other side of that, your advertising efforts will increase your sales velocity and therefore increase your organic ranking.
You may have heard all of this before but now you can get a visual and tabular reference of how these different metrics are playing on each other. Our main goal with this feature is to help you uncover opportunities in areas where you can earn more and spend less to ultimately increase your profitability. That’s why in upcoming versions of this dashboard you will see that we let you filter down the displayed results to only show your performance for select brands, categories and products. You can do this for all, a select few, or just a single brand, category, or product. Don’t forget that this feature is entirely FREE. All you need to do is set up a MWS Connection with our Seller store and Login with Amazon and you’ll unlock access to this feature. We hope you find this extremely useful!
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Amazon PPC Advertising Time & Inventory Rules
Wednesday, January 9, 2019
We now have a feature that allows you to set rules against your advertising campaigns to pause or enable certain aspects of you advertising based on specific times or based on inventory levels.
Inventory rules allow you to set a quantity thresholds against selected products you are selling. If the inventory falls above or below the configured quantity for any of the selected products, product ads for that product will be either be paused or enabled across all ad groups. This makes it easy to set up a safeguard rule to stop advertising a product if it is running low on inventory and then start advertising back up again once the inventory is replenished.
Time based rules allow you to enable/pause campaigns, ad groups, or product ads for specific date ranges or for recurring times. Choose whether you want the rule to enable or disable the selected entity and then you'll choose to set a time rule based on a date range or on specific days & times. For date range rules you can choose to enable a campaign during the month of February. This helps you avoid advertising during date ranges with poor performance and helps you only advertise seasonal products when they are in season. With days & times rules, you can set up recurring rules to take effect each week. This allows you to make sure that your campaigns are only run on Saturdays and Sundays when you know that your campaigns are the most effective.
Once you have rules created you can manage rules within our Rule Management page to create additional rules, delete existing rules, and change rule statuses. You can create a rule without it taking effect immediately by saving it and not activating the rule. This allows you to control when your rules that you have created should actually start or stop making the changes you set them up to.
Overall, we are confident that these new rules will help Amazon advertisers reduce their wasted ad spend and ensure that you are only paying for advertising when it makes sense.
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